Today, with increasingly fierce competition in the machinery manufacturing industry, “price war” seems to have become the only weapon for companies to compete for the market. While peers are competing to exchange sales with low prices and to reduce costs for short-term profits, one company has been sticking to it for ten years and writing a unique development answer sheet – HIRUNG Machinery, with a price that has not changed for ten years and continuously iterated quality, proves to the world: a true brand is never swept away by the tide of the times.

Ten Years of Constant Prices: A Commitment to Our Original Intention

Since the first HIRUNG equipment rolled off the production line in 2013, we have solemnly promised our global customers: “Create sustainable value at reasonable prices.” In the past ten years, the cost of raw materials has increased by 38% and labor costs have increased by 25%, but HIRUNG has always refused to pass the pressure on to its partners.

Through our independently developed intelligent production system, global supply chain optimization, and zero inventory lean management, we use technological innovation to combat cost fluctuations, so that the quotation for each equipment is always engraved with the original number. This is not a simple “no price increase,” but a responsibility for the healthy development of the industry – we firmly believe that true competitiveness should never be based on customers’ cost anxiety.

Quality Evolution: The Climber’s Spirit of Sharpening a Sword for Ten Years

Behind the constant price is HIRUNG’s almost paranoid pursuit of quality. When some companies sacrifice materials and simplify processes to reduce prices, we have chosen a more difficult path:

1.Strengthened Castings:

Starting from castings, HIRUNG has been continuously strengthening and upgrading. The weight of various specifications of machine tools has increased by 30% in 10 years.

• Example: EV850L. The original machine weight was 4300KG. At present, the third-generation machine tool EV855L has a machine weight of 5800KG, and the machine weight has increased by 35%.
• EL52 Series CNC Lathes: From the first generation machine tool weight of 3400KG, covering an area of 7.4 square meters, the third generation machine tool weight is 4500KG, the floor area is reduced to 4.6 square meters, the machine weight has increased by 31%, and the floor area has decreased by 40%!
  It has become the CNC lathe with the highest quality, strongest rigidity, highest precision, and smallest footprint among the same specifications in China!

2.Upgrade of Key Components:

At present, more than 95% of the machine tool industry is using the basic accessories mode to maintain the motion function to reduce production costs. For example: the screw diameter can use 36mm and will never use 40mm screws. The bearing can use small specifications and will never use large specifications. HIRUNG’s more than 10 years of export experience tells us: Only by continuously improving quality can we be invincible!

• All HIRUNG accessories: If we can strengthen, we use 120% of our ability to strengthen; if the precision level of spare parts can be improved, we will purchase higher quality parts regardless of cost!

3.Functional Improvements:

Over the years, we have made 200% efforts and improvements in terms of environment, ease of operation, compact appearance, etc.:

• Environmental Pollution: The lubricating oil of the machine tool will be integrated into the cutting fluid. If it cannot be separated in time, it will lead to frequent replacement of the cutting fluid, waste of the cutting fluid, and irreversible risks to the environment. Therefore, HIRUNG has equipped all machine tools with oil-water separation devices as standard, which increases the life of the cutting fluid by 10 times (1000%)!

• Easy Operation and Maintenance: HIRUNG has been selling internationally for 11 years. 50% of our users buy directly from us. Experience tells us that users will not install and debug the machine for the first time, so we have added protection functions to the circuit system of the machine tool, so that users can easily connect the circuit and start the machine easily.

• Improvement of Machine Tool Failure and Maintenance: In addition to minimizing machine failures, in order to avoid users being unable to find engineers for repairs in their local area, we have marked detailed functional modules on the circuits. Even engineers who have no experience in repairing CNC machine tools can easily replace electrical components according to the labels.

Rigorous Quality Standards

• Quality Inspection Standards: 27% higher than the industry, with 217 inspection processes building a “zero defect” delivery system.
• Customer Customization Rate: Reaches 89%, based on the 3000+ enterprise solution database accumulated over ten years, perfectly integrating standardized production and personalized needs.

In ten years, the mean time between failures (MTBF) of HIRUNG equipment has increased from 5000 hours to 20000 hours, using data to interpret the hard-core connotation of “quality upgrade”.

Refuse Short-Sighted Games and Be Friends with Time

In the fast-paced business world, “century-old brand” is not only a slogan, but also a marathon that requires endurance. HIRUNG knows that the market share gained by low prices will eventually dissipate with price fluctuations. Only by taking technology as the backbone and quality as the soul can we win the long-term trust of customers.

We invest 15% of our revenue in research and development every year, build laboratories with 6 top universities in the world, and train a team of more than 200 engineers – these “invisible costs” are the cornerstones of building a century-old foundation. As the German partner Schneider Group commented:

“In the five years of cooperation with HIRUNG, we have witnessed the strategic determination of a company: they never participate in price competition, but win respect with continuous value-added services.”

Centennial Promise: Make Made in China a Synonym for Quality

Today, when HIRUNG equipment is running stably on production lines in more than 30 countries, and when the label of “Made in China” is closely linked to “high cost performance” and “long-term reliability” because of us, we have a clearer mission: to build an industrial brand that spans centuries with the perseverance of three generations.

This requires resisting the temptation of short-term interests, the courage to give up the opportunity to “make quick money”, and the need to put customer value above financial statements.

Ten years is a milestone and a new starting point. HIRUNG sincerely invites global partners to witness together: In the starry sea of mechanical manufacturing, there is always an immortal lighthouse, illuminating the road to industrial upgrading with a constant posture – because a true brand never changes its original intention for the times, but only creates value for the future.

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HIRUNG Machinery

Price is permanent, quality is evergreen

With ten years of perseverance, we will meet the century-old promise